Magazines Use the iPad as Their New Barker
A laundry list of open questions about Apple’s (AAPL) iPad isn’t keeping magazine publishers and advertisers from lining up for the launch of the tablet computer next week. Time magazine has signed up Unilever (UN), Toyota Motor (TM), Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine’s iPad edition, according to people familiar with the matter.
At CondÃ© Nast Publications, Wired magazine is offering different levels of ad functionality depending on how many pages of ads a marketer buys, according to a person familiar with the matter. Advertisers that agree to buy eight pages of ads in a single issue of Wired magazine will be able to lace video and other extra features through the iPad version, say people familiar with the matter.