Smart Phones Go Mass Market in 2010, J.P. Morgan Says

In a major call on the handset and telecom equipment sectors, J.P. Morgan analyst Rod Hall this morning declared that 2010 is the first year for “true mass-market adoption” of smart phones. While pricing is likely to drop, he says that price elasticity is high, which “bodes well for industry health.” In particular, he is bullish on “competitors that integrate hardware and software.” (Like Apple, a company not directly addressed in his report.)

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