WSJ
- WSJ
MarketWatch
- MarketWatch
Barron's
- Barron's
SmartMoney
- SmartMoney
AllThingsDigital
FINS
- FINS
Factiva
- Factiva
More
- BigCharts
- Virtual Stock Exchange
- Financial News
- WSJ Asia
- WSJ Europe
  - WSJ Deutschland
- WSJ Americas
  - en Español
  - em Português
- WSJ Classifieds
- WSJ Radio
- WSJ Wine

Viral Video (And Must-See TV): "Jamie Oliver's Food Revolution"

March 26, 2010 at 1:52 pm PT

Tonight at 9 pm, ABC is premiering a television show that all you computer potatoes need to see: “Jamie Oliver’s Food Revolution.”

Oliver, a well-known chef from Britain, is taking his war against unhealthy eating habits to American shores, starting in West Virginia. The U.S. is suffering from an obesity epidemic and he aims to stop it, one pizza for breakfast at a time.

The scene of kids in a classroom thinking a tomato is a potato and school bureaucrats calling french fries a vegetable is really rivetingly sad.

Oliver won this year’s TED Prize at the high-profile conference–you can add your name to his online petition here to “save cooking and improve school food.”

You can also watch the show online here.

Here’s the video of his speech at TED, as well as the trailer for “Food Revolution”:

Tagged with: ABC, BoomTown, Britain, conference, cooking, digital, entertainment, entertainment feature, food, french fries, Internet, Jamie Oliver’s Food Revolution, Kara Swisher, obesity, pizza, potato, show, TED Prize, television, tomato, trailer, TV, vegetable, video, West Virginia

comments so far. Add yours.

MaryWall

We recently moved to the US from Canada. We watched the show tonight and my 13 daughter wants to know if she can nomanate her school for Jamie to come and cook. She loved the fresh food and wished they served it at her school. As well as my 10 year old wants you to come to her elementary school.
Anonymous

The man is right! The world is fat. I myself go to the gym five days a week and watch what i eat, its not hard.
Bruce Evans

I hate to say it, but after watching that show I was really craving chocolate milk and pizza. :P

That said, it made interesting TV. I was trying to remember when I learned a beet was called a beet? I know I didn't know about eggplant until I was in my early 20's.
jeepjn911

Watched the show last night and was shocked but not surprised.Biggest thing i see is that major corporations can afford lobbyist to fund the USDA rules but farmers cant. I have an 18 month old son and he only gets processed foods once in a while and actually prefers the fresh foods because that is what he is exposed too. It all starts at home and the parents need to wake up and start cooking for their children.