Looking to Capitalize on the Boom in Mobile Apps

Filling a niche created by the surge in smart-phones, a recently launched site called TheyMakeApps hopes to be the central marketplace for one of the tech world’s hot commodities–mobile app developers.

App downloads are expected to exceed 4.5 billion world-wide in 2010, up from an estimated 2.5 billion last year, according to recent data from Gartner Inc. (IT). For TheyMakeApps, an online app-developer directory, this surge could mean more business. The site, which was launched in December and won the business category award at this month’s South by Southwest interactive festival, already lists an estimated 900 app developers.

At TheyMakeApps, developers can create their listings and upload a few samples of their apps for free after creating a profile on the site. They also can choose to upgrade their profile for $89 a month. For this price, they get more exposure on the site and can display more information about their apps than those who go with the free option.

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