Hulu Goes to the Movies (That You’ve Never Heard Of)
So why haven’t you heard about it?
Because if the people behind “In The Darkness” didn’t call their project a feature film, nobody else would. It’s a low-budget horror/suspense story that clocks in at just under 60 minutes and doesn’t star anyone you’ve heard of. Chances are you would have to work very, very hard to see it in a theater.
So it’s probably telling that Hulu–owned by News Corp.’s (NWS) Fox, GE’s (GE) NBC and Disney’s (DIS) ABC–isn’t going out of its way to promote the movie (though it does get a slot on the site’s “movie” landing page).
Running movies you can’t see in theaters makes perfect sense, too: Hulu should be a place to see long-tail stuff. What happens to the stuff that made the site huge–free episodes and clips of the networks’ most popular shows–is a different question, though.