Peter Kafka

Recent Posts by Peter Kafka

YouTube Gets a Facelift. Here’s the Memo.

YouTube is trying out a new look today. You can’t see it yet, but it should be up later this afternoon. In the meantime, you can get a sense of it via an email YouTube sent out to its partners this morning, posted in full below. Or you can check out these blog posts from earlier in the year, when the company previewed the changes for people who read YouTube blog posts.

Google’s (GOOG) video site says this is one of the “biggest redesigns in YouTube history,” but my hunch is that most YouTube users won’t notice any difference at all since they’re paying attention to the video clips and not the window dressing around it.

YouTube is briefing the press a little later today, and a PR rep promises that the email is merely a “condensed sliver” of what the company will be talking about. If true, I’ll update with anything relevant.

UPDATE: Apologies, wasn’t able to listen to the call, after all. If you want to play reporter, you can take a gander at the press materials Google provided (before and after screenshots, metrics to support the change, etc) here.

Dear Partner,

We want to provide you with an update on YouTube’s new video page, which we’ve been hard at work on for the last several months. You can read more about it here:

http://youtube-global.blogspot.com/2010/01/video-page-gets-makeover.html

http://youtube-global.blogspot.com/2010/02/latest-changes-to-video-page-new.html

On Wednesday, March 31st we’re happy to let you know that we’ll be transitioning all YouTube videos to this new video page.

As a result, we’d like to highlight a couple items that will be of interest to you:

* The channel banner placement will change: Branding on the video page moves to a more prominently placed (albeit smaller) banner on top of the video, substituting for the text channel name and link. Please upload a graphic with the following dimensions: 25px (height) by max 170px (width is flexible up to this amount). Instructions on how to edit or change the
banner are here:

http://www.google.com/support/youtube/bin/answer.py?&answer=172994

This banner will continue to link to your channel. Please update your banner if you have an arrow pointing to the subscribe button or another area on the page.

* The “Subscribe” button will move to a more prominent location at the top of the page: As you can see in this blog post:

http://youtube-global.blogspot.com/2010/02/latest-changes-to-video-page-new.html

The “Subscribe” button will now be at the top of the page, to the right of your channel banner…so it will stand out even more :)

* We’re introducing a new “see more videos” pane: This new “more videos” area on top of the video allows for seamless exploration of content from your channel; click on the arrow next to the number of uploads to access a grid displaying all of your channel’s videos. This makes it easier for users to browse your whole library while watching one of your videos.

This new video page makeover is one of the biggest redesigns in YouTube history–and we’re excited to make YouTube a better place for you and your content!

Lastly, we want to remind you that YouTube sends occasional product-related email communications that are relevant to our Partners. To ensure that you’re eligible to receive our updates, check your Email Options settings within your Account and opt in. You can see the instructions on how to do this by following this link:

http://www.google.com/support/youtube/bin/answer.py?answer=176643

Still reading? Okay, here’s your Easter egg, a classic Spencer Davis Group YouTube recommended to me this morning:

[Image credit: Kevin Dooley]


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google