Can Social Media Predict Winner of "American Idol"?
Can the Internet predict who will win American Idol?
Social media analysis firm Biz360 is once again tapping into blogs, Twitter feeds, Facebook posts and a range of other social media data to try to determine who will win the popular singing contest, where viewers vote for their favorites. Once per week, starting on April 7, they will predict which of the contestants will be voted off.
Biz360 tried this last year too, and it didn’t work perfectly. With the race neck and neck between contestants Adam Lambert and Kris Allen right up until the end, they went with Lambert. Lambert came in second.
But they were right on each of the five weeks leading up to the final vote. “Social media and especially Twitter is highly representative of people that are voting on American Idol,” says Tamairah Boleyn, Biz360’s director of marketing.