IPad to Launch With Payload of Ads
Marketers from Nike (NKE) to Fidelity Investments have been scrambling to land a spot on Apple’s (AAPL) iPad in time for its launch this weekend. But for all the excitement about its advertising potential, the device has posed serious challenges in crafting campaigns.
Among campaigns set to roll out this over the next few weeks, Nike is releasing an iPad application for soccer enthusiasts dubbed “Nike Football+ Coach Edition,” which will give soccer coaches information to help train athletes. The app, created by AKQA, an interactive ad firm in San Francisco, will include instructional drill videos. One feature allows coaches to test their squads against pros like Cristiano Ronaldo of Real Madrid.