Time Warner Gets the iPad Seal of Approval
Many Web publishers are scrambling to make some or all of their sites “iPad ready,” which basically means stripping their homepages of Adobe’s (ADBE) Flash. Some, but not all, are being rewarded with a shout-out from Apple, via a page that identifies “iPad Ready” sites.
Here’s the list of publishers Apple (AAPL) says “deliver content that looks and functions beautifully on iPad”:
New York Times
Major League Baseball
The White House
Apple acknowledges that this isn’t a complete list of iPad-compatible sites–both NPR and The Wall Street Journal, for instance, are overhauling their pages for the gadget–and it’s unclear whether Apple has any criteria for calling out these sites in particular. (For the record, I’m told that All Things Digital should work just fine, too).
But for whatever reason, the list appears to be particularly heavy on sites owned by Time Warner (TWX). CNN makes the cut, as do Time Inc. magazines Time, People and Sports Illustrated.
One other note: Check out the description Apple uses for each of the sites it calls out and you’ll see that “iPad-compatible” doesn’t mean “completely free of Flash.”
In many cases, Apple can’t say that all of the sites’ videos will play on the gadget. Just “most” videos, or “recently published” ones.