Peter Kafka

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Google Buys Video Platform Episodic to Give YouTube a Boost

Yet another Google acquisition: The search giant has purchased Episodic, an online video platform that it will integrate with YouTube. No terms have been announced, but both companies have confirmed the deal.

Here’s Episodic’s self-description (you can go ahead and imagine how YouTube might use some or all of these capabilities): “The platform lets publishers and marketers host, stream, measure and monetize video content. Content creators, marketers and enterprise customers use Episodic to deliver video to the Web and mobile devices.”

It’s the second M&A deal Google (GOOG) has closed this year to beef up YouTube. In February, the company finally finished its acquisition of video compression outfit On2. Note: A clever reader points out that Google’s plans for On2 go beyond YouTube.

Here’s Episodic’s blog post announcing the deal.

Episodic joins Google!

We are thrilled to announce that Episodic has been acquired by Google. The entire Episodic team is extremely excited about this new partnership and what it means for our customers and the evolution of online video.

The Episodic team will join Google and continue its work to bring a great video experience to the Web, mobile phones and IPTV devices. There will be no interruption in service for existing Episodic customers.

At Episodic, we have always felt that these are the very early days of online video and that there is far more growth to be had. To put it in perspective, our industry is barely 15 years old. We’ve just received our learner’s permit, we still can’t drive without adult supervision and we’re certainly not old enough to buy a drink…legally.

From our earliest discussions with Google, it was clear that the teams shared this belief and together we obviously see huge potential in online video. Our product visions were also complimentary and together we will continue to produce innovative video technology for our customers and their viewers.

Speaking of our fabulous customers, we want to thank you all for your support and your willingness to experiment and sit on the bleeding edge with our team. We can’t wait to show you all what’s coming.

Stay tuned!

Noam Lovinsky and Matias Cudich
Co-Founders of Episodic


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus