Can Apple Maintain Status as Religion of the "Creative Class"?
Apple’s (AAPL) core following has traditionally been the creative class. They are graphic designers and artists, and they constitute a “church” of sorts.
“When you find other Mac users, they’re so happy to find other people, it’s like the underdog,” says Peter Isgrigg, Product Manager at Apple specialist Tekserve in Manhattan, and self-proclaimed Mac fanatic, and subject of my new video on Apple’s cult-like status.
“When you’re in a minority and you find other people in that minority group, you tend to latch on to them and you tend to find a source of pride, or positivity in that uniqueness, and I think that’s where a lot of Mac users get that fanaticism,” Mr. Isgrigg says.