Gdgt Raises New Financing with New Concept

Is there room for another Web site for gadget lovers?

Peter Rojas, 35, and Ryan Block, 27, veterans of tech blogs Gizmodo and Engadget, think so. Last year, they launched gdgt, a new take on a discussion forum for gadget lovers.

Investors appear to believe in it. Spark Capital and True Ventures are leading a $3.165 million round of funding for gdgt. Betaworks, AOL Ventures, Lerer Media Ventures and a bunch of individuals also participated in the round, which closed last month.

It’s the latest sign of momentum for gdgt, which raised $550,000 in initial “seed” financing from Betaworks and True Ventures last year.

Rather than hiring writers, gdgt relies on its users to generate reviews and answer questions about thousands of gadgets. Users create a list of gadgets they own or want. Then gdgt shows them content–such as a brief review or a pertinent product question–that other users have submitted about the item.

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