Kara Swisher

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Cisco's SlideHD Debuts: A Video Encounter of the Flip Kind

Tonight, Cisco unveiled the latest version in its popular and innovative Flip digital videocamera line, the SlideHD.

The new device, which can record up to four hours of high-definition video and store up to 12 hours of content, has a dramatic slide-up touchscreen and a slide navigation bar.

These make the new Flip much bulkier than the last version, the Mino, recalling the earlier Ultra line.

Presumably, the reason for the new look is to offer a product that consumers can use for instant playback and to hold more video.

Cisco (CSCO) said the SlideHD will cost about $280.

Here’s a video BoomTown did introducing my many old Flips to the new one:

And here’s the official press release:

CISCO LAUNCHES THE ALL-NEW FLIP SLIDEHD

The world’s first shoot and show camcorder features unique new design with full widescreen playback and more hours of video

April 13, 2010–San Francisco, CA–Cisco today announced the newest member of its groundbreaking Flip Video™ line, the Flip SlideHD™. It’s an all-new Flip, with an all-new form factor, designed to make it even more fun to capture, watch and share HD videos anytime, anywhere. With Flip SlideHD, active consumers and families can record up to four hours of HD video, or store up to 12 hours of content, and then view it instantly with a stunning slide-up full widescreen.

“Since its launch less than three years ago, Flip Video has changed the way the world captures and shares video,” said Jonathan Kaplan, senior vice president and general manager of Cisco Consumer Products. “Now Flip is once again re-inventing the video market with the amazing new Flip SlideHD, which raises the bar for making video easy and fun to capture, share and show.”

With SlideHD, anyone can capture an exciting event and then relive the moment with immediate playback as friends gather around. In addition, with up to 12 hours of on-board storage, SlideHD makes it easy for people to bring their videos and photos with them as they travel or meet up with friends or family. It’s like having your own portable life book for spontaneous viewing anywhere. SlideHD’s 3-inch widescreen playback makes it ideal for many occasions such as entertaining the kids with their own personal video show or fine-tuning a tennis serve.

The Flip SlideHD is the first Flip Video camera that lets consumers shoot up to four hours of HD video or store up to 12 hours of videos, photos, and content from Flip channels. SlideHD is also the first Flip to enable real-time video sharing on a stunning 3- inch widescreen with a unique slide-up design. SlideHD’s simple touch screen and innovative slide strip make it easy and fun to quickly navigate through your library to locate a video or photo.

Following the success of Flip’s popular and stylish Mino line, SlideHD lets users choose from thousands of designs from artists, leading design firms, celebrities, and iconic brands, or they can easily upload their own image to create a one-of-a-kind camcorder.

The new Flip SlideHD joins the popular Flip Video family which includes the Flip Ultra™ and Flip Mino™ lines. Like all Flip models, the SlideHD is pre-loaded with the proprietary FlipShare™ software that allows consumers to easily organize, create and share their videos. Using a PC or Mac, Flip video content can be instantly uploaded and ready for one-click sharing in a multitude of ways both privately and publicly. From social media sites–Facebook™, MySpace™ and YouTube™–to email, mobile devices, Flip Channels, and the TV; FlipShare is the easiest solution for consumers to share their videos.

Since the debut of the Flip Video family of video cameras in 2007, more than four million have been sold and millions of videos have been shared using FlipShare software.

Flip SlideHD Product Specifications:
• Color: White/Silver and Personalized
• Recording Time: Up to four hours
• Storage Time: Up to 12 Hours
• Memory: 16GB
• Screen: 3-inch wide transflective touch screen
• Video Resolution: High Definition; 1280×720 (30fps)
• Video Format: H.264, MP4
• Battery: Internal Li-ion rechargeable
• Battery Life: up to two hours
• TV Output: HDMI Widescreen
• Zoom: 2x digital
• Audio: Stereo speakers, headset jack

Price and Availability

SlideHD is immediately available for an MSRP of $279.99 at major retailers, online retailers and at the Flip store, www.theflip.com/store.


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— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald