Digital Bromance: Producer Lloyd Braun and MSN's Scott Moore Talk About Online Content on a TV Set!
Yesterday, BoomTown interviewed Hollywood producer Lloyd Braun (pictured here) onstage in Las Vegas at the National Association of Broadcasters annual confab about the future of television in the digital age.
While broadcasters finally seem to finally be embracing the fact that everything in their world is going digital and that business models are fast-changing, it’s still a long and complicated road forward.
Braun, as well as many other longtime entertainment execs, are trying to forge the gap, by trying to operate in both worlds. While his stint as the top media exec at Yahoo (YHOO) did not go so well, he kept on the rocky digital content path, even as he continued to produce more traditional fare for television.
So last week, I motored down to Long Beach to the set of a very elaborate pilot for an action drama that he is shooting for NBC called “The Cape,” to talk about television, as well the latest Web site he launched in partnership with Microsoft’s MSN.
Called “Glo,” the Web site is a highly stylized women’s lifestyle destination in partnership with magazine giant Hachette Filipacchi Media U.S.
Glo is the second dramatic site designed, created and run by the Los Angeles-based BermanBraun, which is headed by Braun and his business partner, Gail Berman.
The first was an innovative celebrity site, Wonderwall, whose consumer engagement metrics have pleased advertisers so much that MSN ordered up another one aimed at fashion, decor, relationships and beauty.
Here’s the video of an interview I did with Braun, as well as MSN U.S. head Scott Moore, in the bowels of the Queen Mary’s engine room, where “The Cape” is being shot: