Kara Swisher

Recent Posts by Kara Swisher

Clicker's Jim Lanzone Talks About TV on the Web (And Shows Off L.A. Digs)

During my recent sojourn in Los Angeles, BoomTown dropped in on the Melrose Avenue HQ of Clicker, the Web site trying to make search sense of premium video on the Web.

I had a chat with Jim Lanzone, former CEO of Ask, the fourth-place search service owned by IAC/InterActiveCorp (IACI), about whether such a service could survive with giants like Google (GOOG) around.

Lanzone is certainly trying to differentiate Clicker, which aims to steer clear of both copyright issues and huge bandwidth costs by simply being a helpful friend to consumers in search of good video from television, movies and the Web itself.

As Katherine Boehret’s review of the Clicker service in November described it:

[Clicker is a] free Web site that aims to be the TV Guide for all full episodes available to watch on the Web. It searches over 1,200 sources, so it can index some 400,000 episodes from 7,000 shows. Results include television programs as well as “Web originals,” or shows that are native to the Internet and are of broadcast quality. Clicker either plays the video on its site or links you to where this content is shown on another hosting site–like NBC or Hulu. If a show isn’t available online, Clicker tells you so you don’t have to keep hunting all over for it.

To try to improve its Web search efforts, Clicker raised another $11 million in venture funding in February in a round led by Jafco Ventures, with participation from earlier investors Benchmark Capital and Redpoint Ventures. The funding follows an $8 million round announced last fall.

Here’s the video of my interview with Lanzone, who also gave me a short tour of Clicker’s HQ:


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