Kara Swisher

Recent Posts by Kara Swisher

In Advance of Facebook's F8, COO Sheryl Sandberg Strikes a Pose (In Vogue, Natch!)

Dressed in a bright red sheath and posed in front of a tangle of tech doodads, Facebook COO Sheryl Sandberg gets her Vogue moment this month.

Literally, in a prominent feature in the latest issue of the famous fashion magazine, as you can see above (click on the image to make it larger).

On Wednesday, though, Sandberg will likely be a little more geeked out at the social networking site’s big F8 developer’s event in San Francisco before an audience of mostly fashion-challenged dudes.

Until then, check out the Vogue article, titled, “What She Saw at the Revolution,” in which Sandberg is portrayed as a fast-moving power exec with a big and bustling dining room table. (It seats 14!)

Here’s an example of some of the less breathless text:

“An hour after work on a Thursday evening, she can, without a hitch, welcome 40 women into her home for dinner; just before the first guests arrive, she tucks her two pre-schoolers into bed, disappears for ten minutes, then emerges to answer the door in a sleeveless Calvin Klein dress and black Prada ankle boots.”

Well, it’s all true, as BoomTown has witnessed at the Sandberg-organized gatherings, which I have dubbed “Ladyfest.”

There are actually some fresh anecdotes in the piece, including a scene in which Sandberg and Facebook founder and CEO Mark Zuckerberg hide in her basement so that her friend and former Yahoo exec, Sue Decker–who was staying at her house at the time–wouldn’t find out about her discussions to move to Facebook from Sandberg’s big job at Google (GOOG).

Also interesting: Sandberg’s husband, well-known Silicon Valley entrepreneur David Goldberg, hinting about Facebook’s revenue potential, as well as some kind of funnel drawing she does for the presumably math-challenged writer about advertising marketing spending.

Overall, like most fashion magazine profiles, it’s a big wet Chanel-lipsticked kiss, but well worth the read.

In a less fashionable arena, here are two highlight videos from an interview I did with Sandberg and Zuckerberg at the sixth D: All Things Digital conference in 2008:

[Photograph by Norman Jean Roy for "Vogue"]


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo