After Tax Day, Intuit Does Its Own Accounting

Intuit (INTU) this tax season distributed 10 percent more units of its popular TurboTax software than last year, the company said Monday. Key to that success: giving it away for free.

The Mountain View, Calif., software maker said it delivered more than 20 million copies of its software for preparing federal tax returns, a figure which includes a version that consumers can use for free on Intuit’s Web site and another free version that it makes available through the IRS for lower-income people.

Surprisingly, Intuit has managed to increase revenue despite adopting a sales strategy that attracts people to TurboTax by offering its use for free. The number of people who use the free version grows every year, says Dan Maurer, senior vice president of Intuit’s consumer group. Intuit’s revenue per return and profits margins for TurboTax have either climbed or remained flat each year.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »