Friends Help Boost Ads on Facebook

For companies looking to advertise on social-networking sites, it pays to make friends.

Ads that can incorporate people’s friends as “fans” on Facebook make a much bigger impression on viewers than plain ads on the site, according to a report from Nielsen and Facebook released Tuesday. The study found that ads that involved people’s friends increased users’ ability to recall the advertiser by 16 percent, compared with regular ads, which boosted recall by 10 percent. And intent to purchase a product increased by eight percent after viewers saw ads that involved their friends, versus just two percent after they saw plain advertisements.

“While you can buy a homepage ad, you can’t buy the influence that’s inherent when a consumer sees a list of their own friends featured on a social ad,” wrote Nielsen’s Vice President of Media Analytics Jon Gibs and Sean Bruich of Facebook’s measurement research in the report.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »