Salesforce.com Joins in Tech Buying Binge
Salesforce.com (CRM) said Wednesday that it would pay at least $142 million to acquire lead-generation startup Jigsaw, the biggest acquisition to date for the online software company.
The move comes as companies throughout the industry gear up for a period of consolidation. Salesforce.com, which has made relatively few deals in its history, recently hired several mergers and acquisition specialists and in January raised $575 million in debt.
(The debt–and the notion that Salesforce was gearing up to make acquisitions–was the subject of a story in Tuesday’s Wall Street Journal.)
Salesforce has had its eye on Jigsaw for several years, but only got serious about a possible deal a few months ago, says Kendall Collins, Salesforce’s chief marketing officer.