Xobni Takes to the Streets and Skies Above Microsoft

Xobni’s best customers used to be Microsoft (MSFT) employees. Now the San Francisco startup plans to make a scene at Microsoft’s headquarters to win them back.

During the morning commute on Thursday, Xobni plans to advertise its product around Microsoft’s Redmond, Wash., campus with people spinning Xobni signs stationed at entrances to the main thoroughfares of Microsoft headquarters. A plane will pull a Xobni banner in the sky above the campus. Xobni radio and bus ads in the Seattle area started earlier this week.

Xobni, whose name is inbox spelled backwards, makes a plug-in program for Microsoft’s Outlook that makes it easier to quickly search for messages and contacts in the ubiquitous email software. It also connects Outlook to information on social networking sites like Facebook, pulling in status updates and photos into Outlook so users can see what their contacts and email correspondents are up to.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »