Kara Swisher

Recent Posts by Kara Swisher

Inside Ford's App-Happy Fiesta–But No Manilow (and BoomTown is a Fanilow)!

Last week, outside the Facebook f8 developers conference, BoomTown checked out the new 2011 Fiesta model, which will be the first vehicle in which smartphone apps can be voice-controlled via its in-car synching software.

While getting a test, I interviewed the Ford dude–Julius Marchwiki–who has been in all the YouTube videos of late touting its digital prowess.

Ford has been trying to fast-forward its automobiles in the digital space to try to differentiate itself from other car makers, using SYNC AppLink, as well as other innovative Web-friendly features.

In December, Ford (F) said it would make the next generation of its SYNC-enabled vehicles into Wi-Fi hotspots, allowing drivers and passengers to connect to the Internet everywhere much more seamlessly in a moving car.

Presumably, the ultimate in mobile.

One speed bump: SYNC AppLink will work only with Google (GOOG) Android and Research in Motion (RIMM) BlackBerry devices for now, although Ford promises an Apple (AAPL) iPhone solution soon.

Pandora Internet radio, online talk radio aggregator Stitcher and mobile Twitter client OpenBeak are the first SYNC-enabled mobile applications.

Here’s my interview with Marchwiki, as well as Scott Monty, Ford’s social media guru:


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work