Peter Kafka

Recent Posts by Peter Kafka

1980s Nostalgia + YouTube = Pixar’s Awesome “Toy Story 3” Viral Ad

Good going, Pixar! I don’t really need extra prodding to pay attention to Toy Story 3 this summer. But now you’ve gone ahead and made sure I’m all in, with this excellent new ad campaign.

Yahoo News has the details, but the short version is that Disney’s (DIS) animation unit is introducing a new character for the franchise . And it’s doing so via a fake retro commercial it has seeded on Google’s YouTube (GOOG).

That’s clever enough. But what I really appreciate is that the Pixar folks have gone ahead and populated an entire YouTube “channel” for “MrCrazycommercials“, who describes himself as someone who loves “classic commercials that remind me of the good ol’ days, when things were happy and carefree!”.

Which means we also get to see real 1980s commercials that are going to resonate with people of a certain age.

Like this beauty:

And this one.

If you’re really into this stuff, it turns out there are plenty of other YouTube viewers just like you. You can check out out channels like “MrClassicAds“, which looks to be the work of a real person. And features awesome clips like this 1977 ad for the IBM 5100, a 50-pound “portable” computer.

But be warned! You can lose a lot of time here.

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald