1980s Nostalgia + YouTube = Pixar’s Awesome “Toy Story 3″ Viral Ad
Good going, Pixar! I don’t really need extra prodding to pay attention to Toy Story 3 this summer. But now you’ve gone ahead and made sure I’m all in, with this excellent new ad campaign.
Yahoo News has the details, but the short version is that Disney’s (DIS) animation unit is introducing a new character for the franchise . And it’s doing so via a fake retro commercial it has seeded on Google’s YouTube (GOOG).
That’s clever enough. But what I really appreciate is that the Pixar folks have gone ahead and populated an entire YouTube “channel” for “MrCrazycommercials“, who describes himself as someone who loves “classic commercials that remind me of the good ol’ days, when things were happy and carefree!”.
Which means we also get to see real 1980s commercials that are going to resonate with people of a certain age.
Like this beauty:
And this one.
If you’re really into this stuff, it turns out there are plenty of other YouTube viewers just like you. You can check out out channels like “MrClassicAds“, which looks to be the work of a real person. And features awesome clips like this 1977 ad for the IBM 5100, a 50-pound “portable” computer.
But be warned! You can lose a lot of time here.