Dell Unit Hunts For Cost Cuts

The new head of Dell Inc.’s (DELL) sluggish consumer-products division said he aims to improve profits at the low-margin segment this fiscal year with a shift in focus to cost control from expansion.

The performance of the computer maker’s consumer division has hindered a broader turnaround. Steve Felice, who in February took control of the consumer division in addition to his role as the head of Dell’s small- and medium-sized businesses unit, said the company had emphasized new products and greater retail presence as a way to extend its reach beyond its bread-and-butter corporate clients.

Dell famously sold its products direct, especially on its Web site, for years. More recently it has put a greater emphasis on retail and started to sell computers at Wal-Mart Stores Inc. (WMT) and other retailers in the U.S. and other places, including Japan and China. Dell’s sales from retail have grown to about $6 billion in the fiscal year ended Jan. 29, from almost nothing in 2007.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »