John Paczkowski

Recent Posts by John Paczkowski

Love Google TV, But the AdWords Channel is a Real Bore…

Come May, Google TV, the Internet-connected TV platform with which Google (GOOG) hopes to gain a foothold in the living room, will shed the veil of “rumor and speculation” in which it’s been draped. “People familiar with the matter” tell The Wall Street Journal that the company plans to debut the Android-based software at its Google I/O conference in San Francisco on May 19 and 20. And evidently the big reveal will include at least one big consumer electronics partner. Sony (SNE) will reportedly be on hand at the event to uncrate an assortment of Google TV-based televisions and home entertainment devices — all of them designed to present Web content alongside traditional TV programming, Google’s services and, more importantly, Google TV Ads.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web