RIM: Goodbye MOTO
Motorola’s (MOT) woes are Reasearch in Motion’s (RIMM) good fortune. The company’s struggle to reinvigorate its post-Razr phone business has cost it its spot on IDC’s top-five mobile phone maker rankings. RIM broke into IDC’s list for the first time in the January-March quarter, knocking Motorola from the top five. Little wonder, too — that 29 percent quarter-to-quarter decrease in handset unit sales that Motorola reported yesterday doesn’t exactly paint the most flattering picture.
Nasty as the blow was for Moto, It was quite an impressive feat for RIM. IDC’s ranking, after all, includes feature phones and smartphones both, and RIM manufactures only the latter. That it was able to oust Motorola, a former industry juggernaut that has held a place on IDC’s top-five list since it was first created in 2004, is a noteworthy achievement indeed. Today, it claims a 3.6 percent market share, tying with Sony Ericsson for fourth place on IDC’s list. Ranking above it are LG Electronics with a 9.2 percent share, Samsung with a 21.8 percent share and market leader Nokia (NOK) with a 36.6 percent share.
“The entrance of RIM into the top 5 underscores the sustained smartphone growth trend that is driving the global mobile phone market recovery,” IDC analyst Kevin Restivo said in a statement. “This is also the first time a vendor has dropped out of the top 5 since the second quarter of 2005, when Sony Ericsson grabbed the number 5 spot from BenQ Siemens.”