Peter Kafka

Recent Posts by Peter Kafka

Playboy’s New Web Bet: Ditch the Naked Ladies

Odds are, even if you really enjoy looking at naked ladies on the Internet, you don’t spend much time thinking about Playboy. So what about a Playboy site that doesn’t feature naked ladies?

That appears to be what the publisher has in mind with TheSmokingJacket.com, a “safe-for-work” site it has in the works (don’t bother trying out the URL–nothing to see there now).

PaidContent’s David Kaplan, who had to sit through Playboy’s (PLA) earnings call this morning, doesn’t have any other details, presumably because Playboy didn’t offer them up.

But it’s easy to imagine what a Playboy-run site you could view at work without getting fired might look like: Take a look at Maxim.com or FHM.com or AskMen.com or any of Break Media‘s sites or…you get the picture.


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