Peter Kafka

Recent Posts by Peter Kafka

Another E-Reader? Really? Meet Borders’ “Kobo.”

I don’t know why every bookseller seems compelled to come out with its own e-reader. An e-bookstore, sure, but not the device.

Nevertheless, you can now place orders for Borders’ “Kobo.” It costs $149, and Borders (BGP) promises that you can have in one your hands by June 17. Kobo is a standalone company, but Borders is an investor. Details here.

Borders wants you to know that it’s going to sell other e-readers as well. But if that’s the case, why bother placing a specific bet on Kobo, as Borders did last year?

One Borders strategy that does make sense: Letting you know what titles you buy from its e-bookstore should work on multiple devices, like Research in Motion (RIMM) BlackBerrys and Apple (AAPL) iPhone and iPads. That’s the same strategy Amazon (AMZN) is pursuing with its Kindle. But I have a hunch the Kobo is no Kindle.


Latest Video

View all videos »

Search »

There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google