Kara Swisher

Recent Posts by Kara Swisher

Calling All Yahoos–Or Are They Calling Demand Media?

The temperature is rising between Yahoo and Demand Media as several execs have or are expected to move from the Internet giant to the social media start-up.

In March, Demand pulled off a major coup by hiring Yahoo’s head of U.S. advertising sales, Joanne Bradford.

Today, Bradford’s program manager, Sarah Northern, resigned from the Silicon Valley company and said she is heading to the Santa Monica, Calif.-based Demand.

More significantly and also today, Erika Nardini (pictured here), VP of brand packaging at Yahoo (YHOO), announced to her staff that she is leaving the company, and she is widely expected to go to Demand too.

When called by BoomTown, a Yahoo spokesman confirmed Nardini’s departure.

In a statement Yahoo said:

“Erika Nardini, VP of Yahoo! packaging group, has resigned from Yahoo!. On an interim basis, Mollie Spilman, Yahoo!’s senior vice president of B2B marketing, will assume Erika’s responsibilities and continue to run B2B marketing. Mollie will continue to drive the strong momentum we have in packaging, and how we service and deliver innovation to our customers and partners. We thank Erika for her contributions to Yahoo! and wish her success in the future.”

Nardini, who is well-liked by the sales force, was hired at Yahoo by Bradford; both are former ad execs at Microsoft (MSFT).

Sources at Yahoo said top execs are furious at what they consider a raid on talent by Demand.

But Bradford is legally disallowed to poach execs, and sources within the ranks said many were seeking the jobs without prompting.

Actually, such movement is quite typical at Internet companies, especially if a top exec like Bradford leaves. Often, many move after the initial departure and usually to the same company.

Yahoo is currently on the hunt for a replacement for Bradford, a search being led by Spencer Stuart’s Jim Citrin.


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo