Peter Kafka

Recent Posts by Peter Kafka

Aloha, iPad!

It’s not Android-outselling-iPhone, but it’s good enough to be the Apple stat of the morning: The iPad is big in Hawaii!

Or at least it was in the first week it hit the market in April. That’s according to JiWire, a mobile marketing company with a very particular niche: Selling ads via commercial Wi-Fi networks.

JiWire tracks device information from the 30,000 public Wi-Fi hotspots where it serves ads, and it says Apple’s (AAPL) tablet made an immediate impact on its network, accounting for 1.53 percent of ad requests.

And for some reason, a bunch of them came from Honolulu. Go figure:

Meanwhile, here’s a more consequential data set from JiWire’s Q1 report on the most popular handsets and operating systems on its network (click to enlarge):

Most of those entries aren’t terribly surprising: Apple’s iPhone and iPod dominate the lists, and Google’s (GOOG) Android has a strong presence, too. The one that might raise an eyebrow is Sony’s (SNE) PSP game unit, which I confess, I never think of as an ad platform.

But mobile ad executives tell me they do, in fact, move a lot of inventory on the gadget. Think of the kinds of advertisers who buy time on Smackdown–armed forces, energy drinks, and other videogames–and you’ve got a sense of the PSP’s buyers.

And now you’ve learned two interesting tidbits in one story! Let’s go for three, via this electricity primer:


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik