Peter Kafka

Recent Posts by Peter Kafka

Another Google Gift to Publishers: Slideshow-Ready Stats!

See, Google really does want to help publishers!

Here’s the latest evidence, via Search Engine Land: An “Internet stats” page, distributed via the search giant’s U.K. arm.

What’s the point? Google (GOOG) says it will help those looking for “killer stats for a presentation or maybe just looking to keep abreast of key trends in the digital space.”

But it’s easy to tell what Google is really up to: This is perfect fodder for content farmers, or “content object makers,” casting about for data points to fill up slideshows. And if those slideshows are stuffed with AdSense units, everyone makes (some) money. A virtuous cycle!

True, many of the stats are U.K.-specific, and it’s hard to establish the truthiness level for any given data point. But whatever. People love stats. And many of them are sort of useful, in a hard-to-define way. For instance: Did you know the average Android user who watches YouTube sees 10 clips a day?


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald