John Paczkowski

Recent Posts by John Paczkowski

QOTD

“People who work with computers–especially those being exposed to a machine for the first time–can become quite entranced…finding in the computer a kind of alter ego. ‘Sometimes programmers just won’t go home, take a bath or anything,’ reports a computer man who has got over it himself. ‘They’re like a kid falling in love with a hot rod. They’ll sit there working with their newfound “friend” 20 hours a day, just watching the lights and drinking coffee. After a while they get to looking pale and unhealthy. They sit there fascinated and just forget to eat.’”

– Excerpt from “How the Computer Gets the Answer,” Life Magazine, October 27, 1967


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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