Apple Selling More iPads Than Macs
Here’s a stunner of a data point: Apple is selling more than 200,000 iPads per week. Which means, according to RBC Capital Markets analyst Mike Abramsky, that sales of the company’s new device have outpaced those of the Mac in the United States and are closing in on those of the iPhone 3GS.
“Checks indicate that US iPad sales remain strong post-launch, driven by rising consumer visibility to iPad’s user experience, sustained PR/word-of-mouth marketing, 3G iPad launch, and broadening iPad apps/content,” Abramsky wrote in a note to clients this morning. “We believe Apple is now selling >200k iPads/week, greater than US Macs (est. 110k Macs/week) and just below US iPhone 3GS first quart (246k/week).”
Evidently, there’s quite a bit of pent-up demand for the device. Retail checks in mid-May showing widespread iPad stockouts at Apple (AAPL) stores and Best Buy (BBY). The 3G iPad is sold out at many Apple stores, and about 25 percent of them now have only Wi-Fi iPads available. Waiting lists are not uncommon.
With that in mind–not to mention the device’s forthcoming international launch–Abramsky raised his global iPad outlook for 2010 from five million to eight million.
Abramsky’s is one of the most bullish iPad sales estimates to date, though it certainly has company. Earlier this year, Bernstein analyst Toni Sacconaghi predicted sales will hit five million units in the first year, while Morgan Stanley (MS) analyst Katy Huberty said they’d likely exceed six million. (Click on table and chart below to enlarge.)
One last point: Before we go jumping to conclusions about cannibalization of Mac sales, recall Piper Jaffray analyst Gene Munster’s remarks after reviewing NPD’s April sales data for Apple:
The iPad launched in US Apple retail stores on 4/3, impacting nearly the entire month of Apple’s sales in April. As a result, April NPD data gives us the first sign of the degree to which the iPad cannibalizes iPod or Mac sales. From the early NPD data, it appears that the iPad has a minimal cannibalization impact on Mac sales, and could be slightly cannibalizing iPod sales.
[Image credit: Gizmodo commenter modestmouse and RBC Capital Markets]