With 3-D in Newspapers, Is This Tech Trend Overdone?
Is 3-D at risk of jumping the shark?
Already flooded with 3-D movies, 3-D televised sporting events and 3-D scantily clad women, the world now will have a 3-D newspaper section.
The Philadelphia Inquirer said today it will publish part of its newspaper in 3-D next month, showing off photos and 3-D ads, including one from Best Buy (BBY). The technology also will be available on Philly.com, the local Web portal owned by the Inquirer’s parent company.
“Most people associate 3-D with electronic media but the 3-D experience in newspaper revolutionizes the reader’s experience and engages them in yet another way,” Philadelphia Inquirer Publisher Brian Tierney said in a statement.
Fueled by the success of the 3-D movie “Avatar,” companies have been scrambling for their own piece of the 3-D boomlet. Even though almost no one in the country owns a 3-D television set, ESPN is among several TV companies launching 3-D TV networks.