Apple Wins Ground in Fight Over Flash

The punches that Apple Inc. (AAPL) is throwing in its fight against Adobe Systems Inc. (ADBE) are beginning to land, prompting some companies to shift away from Adobe’s video and animation technology and forcing Web designers to work with competing standards.

Programmers and Web designers say clients increasingly are asking that their websites or applications be compatible with Apple’s iPhone and iPad. Those sites can’t be built with Adobe’s Flash technology, which is used widely for online video and animation but which Apple has banned from its devices.

“Since the iPad came out we’ve had a lot of clients say that they just don’t want Flash on their sites,” said Chantelle Simoes, vice president at Ninth Degree Inc., a design firm in Dana Point, Calif., which has built websites for Sanyo and the National Aeronautics and Space Administration. If current trends continue, Ms. Simoes said, her 10-person firm will need to hire people familiar with Apple’s development tools.

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