Lauren Goode, Reporter, The Wall Street Journal

Recent Posts by Voices

Guinness Goes Digital on the iPad

One of the world’s best-selling copyrighted books, which has bucked the downward trend in the publishing industry in recent years, has gone digital on the iPad after avoiding other e-readers.

Guinness World Records, formerly known as the Guinness Book of World Records, was showcased as an iPad app this week at Book Expo America and is currently available for download, with an iPhone app expected to be approved shortly.

The free app features a full array of color photos and literally eye-popping videos of the world’s record holders – including the world’s longest dog tongue, the world’s hairiest family, and the woman with the most popped-out eye.

The lack of color ink on e-readers is one of key reasons that Guinness World Records held off on publishing a digital edition previously, according to Sam Fay, the company’s senior vice president of sales and marketing.

“We met with Amazon (AMZN) two years ago,” says Ms. Fay, “but the black and white format just wouldn’t work for us. So we thought we’d wait until a device with color capabilities came out.”

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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