Samsung Defends the Third Dimension

Samsung’s John Revie says 3D televisions aren’t a fad, and he believes there’s early evidence to prove it.

Revie, a senior vice president for the Korean electronics giant and one of its top bosses in the U.S., smiles when asked what he says to skeptics who say 3D-capable HDTVs will never catch on with the masses. Since they went on sale at the end of March, Revie says sales of Samsung’s 3D televisions are already outpacing those of Samsung’s successful LED televisions at the same stage following their introduction last year.

“Consumer acceptance and adoption of 3D has been terrific,” he says.

Doubters of 3D televisions have a long list of grievances against them. They’re expensive, with a $200 or more premium per set over otherwise comparable 2D televisions. Then there’s the money home theater buffs have to shell out to get the glasses necessary to see the three-dimensional images on screen and a 3D capable Blu-ray player.

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