Peter Kafka

Recent Posts by Peter Kafka

D8 Video: Steve Jobs on Flash, Adobe and Other Technology Apple Doesn’t Use Anymore

Steve Jobs insists that he isn’t out to crush Adobe (ADBE). But at the opening session of the D8 conference, the Apple (AAPL) CEO explained at length why he’s done with Adobe’s Flash: It’s a technology that’s outlived its usefulness, much like floppy disks and serial ports.

More Coverage on the Steve Jobs D8 Speaker Page »


comments so far. Add yours.

  • maccampbell

    Can we expect the rest of the interview soon? That would be great!

  • LucasMacedo

    When the full video will be available to watch?

  • Gibson htp

    Uncut and unedited please :)

  • LucasMacedo

    Why?

  • JustinGuy

    Currently the HTML5 playback framerate on iPad is soo low that it looks like a choppy slideshow if anything.
    With no comparable alternative on iPad, it is very clear that Steve left out Flash,Qt, Java etc. for business reasons.

    Also, even on the regular web, basic interactive content in HTML5 is an absolute CPU hog (try out the demos at html5demos.com ) Add to it the browser incompatibilities in html5 implementation and it is very clear that Flash is going to stay for a very very long time.

  • Gibson htp

    So people like me who weren't able to go can watch everything like they were there with everyone else. :)

  • LucasMacedo

    I edited because there was a gramatical error in my sentence.

  • georgeangelo

    Lucas, Gibson is referring to having the video interview uncut and unedited, not your comment.

  • Gibson htp

    Yes, that is correct, sorry for any confusion. I was agreeing with your comment Lucas. I was just hoping that All Things D didn't completely edit and chop up the entire interview. :)

  • LucasMacedo

    Got it.

  • LucasMacedo

    Got it.

  • monkeyrun

    HTML5 plays back just fine on the iPad.

    If you think HTML5 plays like crap on the iPad, adding another layer of virtual machine on top of it to run Flash or Java is not going to make things any faster either.

  • jamesgodwin

    Watching this flash video in small spurts without decent control due maybe to the fact of bandwidth only confirms what Steve has to say about flash. This technology is ready for the graveyard. There has to be better functionality and it just feels old and needs replacing. Totally agree

  • youngluck

    HTML5 runs perfectly on my iPad… sometimes smoother than Flash on my Macbook Pro. Just sayin'

  • mirceabotez

    I'm sorry, you get Steve Jobs on stage and all you can ask him is why there is no Flash on the iPad?

    Wonderful.
    Request for the full interview is seconded.

  • http://www.facebook.com/group.php?gid=113492765344092 H3llb0und

    No it doesn't.
    Apples own page on the iPad runs like crap.
    The image transitions run like a crappy animated gif.
    Compare it to how it runs on a laptop, desktop or even a decent mobile device.
    The demos at html5demos.com all run great on my Nokia N900, and so does Flash.

  • http://www.technovia.co.uk Ian Betteridge

    OK, so I know that being anonymous makes you feel like you can be brusque and outright rude, but surely even you can see the internal logic failure of what you just said.

    You didn't see the whole interview, because it's not been released (yet) as you acknowledge.

    And yet you're complaining that “all you can ask him is…”.

    You admit that you haven't seen what was asked, and yet complain about what wasn't asked. Ooo-kay…

  • http://www.mike-pulsifer.org/ WVMikeP

    Runs great on my iPad.

  • v3lvet

    the irony is we're all watching this video using flash, and on my iphone, which is where I first found his post, all I see is a white space where Steve Job's video interview should be

  • Mark Hernandez

    Does anyone else get the impression that there's marketing going on here? Instead of being able to view the full interview, which we've come to expect, things are packaged into edited chunks first, getting us to come back again and again. Click-bait and pageviews. This is the current state of blogging sites / tech sites these days. They make me feel so cheap.

  • http://mirceabotez.com Mircea Botez

    Somehow my website info didn't get logged into Disquss. This is my real name, so no anonymity here.
    As this was the first part of the D8 interview that was posted, I assumed it will be a highlight of the discussion. I've seen the rest of the posts afterwards. Again, this being the first thing posted, I assumed it was the most important part of the discussion. Hence my “brusque” post.

  • CleverB

    Runs fine on my iPad too.

    Everything needs to be understood in context and clarified. When you visit MiniClip.com on your Android Froyo device running Flash, they will ONLY serve you the Flash games that work ok on the mobile devices. Why? Because many games weren't designed to play properly with Flash in a mobile touchscreen environment. Much of Flash is like this.

    For HTML 5, the changes are quicker and easier to make, but the challenge doesn't evaporate. You need to have appropriate demos, then you'll see. Experimental demos just won't do. Someone on YouTube randomly tried to play some inappropriate HTML 5 demos on his iPad too, and I felt embarrassed for him. I wouldn't dismiss Flash on mobile by where I shouldn't be trying to use it either.

    3D transformations work better on iPad when they use the 3D processor leveraged by CSS transformations (an HTML5 feature). 3D that relies on raw CPU isn't going to work well. Mileage will always vary, especially on netbooks or mobile devices.

  • John Murrell

    We'll be posting the full video of the interview next week.

  • letmechoose

    Sure, by that reasoning, Flash runs great on any device when the OS actually opens up it's hardware based decoding, like Mac OS did in 10.6.3. Wait, isn't that the most recent release ?! Ah…. starting to make sense now.

  • letmechoose

    That is truly ironic, and I second your sentiments here. I was trying to convey this same feeling in a different blog: that basically *every* video available online about Apple's “no Flash stance”, is itself, rendered using Flash, which I find hilarious. But dont worry, Steve Jobs says you're not missing anything, so you should be good.

  • letmechoose

    If you have bandwidth issues, you are still going to experience buffering regardless of the playback engine (Flash or HTML5). So that's an ignorant statement. What do you actually know about the Flash vs HTML5 video rendering capabilities? I'm guessing nothing, which would be in line with the rest of the Apple herd. Tell me what to like, tell me what's cool Steve!

  • letmechoose

    It's not *another* layer of VM. It's one or the other, HTML5 or Flash, they are not both involved in rendering the same video.

  • gqb

    No, the true irony is that these garbage Flash clips don't play AT ALL. They spin forever. And this is on a supposedly top-line-experience Lenovo.
    Please re-post these vids (and the whole interview, at that) in a 21st century video format.

  • gqb

    Well aren't WE generous.
    Good journalism… chop up into pieces for hits then provide the real information when its stale.
    Bravo.

  • chadmatic

    Wow! What an exciting Conference with even such incredible Speakers, wish I could have attended. Thanks for the prompt video coverage, have watched them all so far and love the content! My only suggestion? Lose the annoying guitar intro for the videos!

  • Maria Lorna Kunnath

    …..just viewed the interview of Steve Jobs on Flash and being a heavy user of the flash technology realize that the whole thing was more of a political issue rather than a technical thing so it would seem that Adobe and Apple could have sorted (or clarified) the terms of partnership/relationship vis a vis flash if the launch of the IPad (w/o flash support) was going to impact Adobe……..

  • http://isthisreallynecessary.com someToast

    And I'm watching the video inline to the page on my iPad as I type this.

  • JohnDoey

    You have it backwards. The frame rate in Flash is lower and it takes more CPU. iPad has a hardware video player, the CPU doesn't play the video.

    If you are seeing low quality video on iPad that is bandwidth-related.

    As for non-video stuff, you're comparing Flash on Intel PC CPU's to HTML5 on mobiles. Of course it is slower on 1GHz ARM compared to 2GHz+2GHz Intel.

  • JohnDoey

    If you look at this page on Mac/PC, you see an H.264 video rendered in FlashPlayer. If you look at this page on iPad, you see the same H.264 video rendered in HTML. Ergo: FlashPlayer is not necessary.

    You very rarely find video on the Web that iPad can't play.

    IE and Firefox and Opera are the only video players in the world that can't run ISO standard H.264 video yet, and require FlashPlayer to help out for now. That is not a good reason for all of the other devices in the world which can already play H.264 to get FlashPlayer.

    Flash/HTML is an expert question for Web developers and video publishers. As the CEO of Apple, who make the most popular video editing suite (Final Cut Pro), the core technology all digital video is based on (QuickTime), the biggest seller of online video (iTunes), and the core engine for almost all modern Web browsers (WebKit), Steve Jobs has forgotten more about this issue than most people will ever know. Most people involved in this debate are not qualified to be engaged in it. Most of what has been said does not hold up at the technical level.

  • JohnDoey

    It's the “Apple herd” that makes almost all of the video. The most popular pro video editing suite is Final Cut Pro which is Mac-only. QuickTime is the core of digital video technology. iTunes+iPod, period. Steve Jobs has Oscars and Emmys from both Apple and Pixar.

    Flash fills in for the lack of video sophistication in IE8 and Firefox on Windows. It's not necessary in Safari, Chrome, IE9, or any non-PC device. Get over it.

  • mikebluestein

    Walt Mossberg, why didn't you ask him to explain section 3.3.1 of the iPhone dev agreement? Section 3.3.1 has never been clearly explained and this would have been a good opportunity to get it clarified.

  • monkeyrun

    Webkit is a rendering engine.
    Flash is a runtime environment.

    You are adding a runtime environment on top of the iPhone OS for no good reason.

    That's the difference.

  • monkeyrun

    Stop smoking whatever you are smoking, it can't be good for you.

  • http://www.facebook.com/group.php?gid=113492765344092 H3llb0und

    I don't smoke.

    On my bosses iPad I tried:
    - HTML5 examples on html5demos.com and other places, half of them played horribly or not at all.
    - http://www.apple.com/ipad/ played like a crappy animated gif at maybe 2 or 3 frames per second?

    I believe you guys are smoking something uncle Steve included with your idiot Pads just for you.

  • v3lvet

    OK so Joey please tell me as I access this page on my iphone how I can watch this video from there, and explain it to me like I'm an idiot please. I'm serious, tell me how I can do it on my iphone and I'll rest my case

  • v3lvet

    This is not just a question of video. Flash was not made only for video, sure, it became widely popular from sites like Youtube. So I guess once all video sites go to HTML5 we should assume everything else out there using flash is crap and outdated.

    I'll start a list then… of non-video flash applications and websites Steve Jobs refuses to use because smug-boy has his Flash disabled:
    1. Grooveshark
    2. VoiceThread
    3. Prezi
    4. Yoowalk
    ….
    I started the list, feel free to continue…

    *Unless that is you really believe Flash is past it's expiration date and ability to offer anything new to the web*

  • v3lvet

    I agree, the videos are quite short so the guitar gets annoying if you have to listen to it on every video.

  • ozguraltay

    I can see this is not a choice for technological development issue; “sending flash to the graveyard”; when people develop top notch web applications how you can say that!

    As a consumer, I can see this is a political issue between Adobe and Apple.

    Please listen to the crowd: we want to use FLASH applications in our apple products!

    Thanks for listening. (I am one of your consumer, who purchased one of your product, statistically that you count in every 3 seconds… )

  • Dennis Drew

    It's a great interview. I can see Job's point. Don't necessarily disagree with it. However… the interviewer is right; entire websites are organized around Flash. Okay, so Apple decides that Flash is outdated. That doesn't mean they're right… or that people like that decision.

    How many Ipads they sell how often has nothing to do with it; people have proved they're going to buy Apple no matter what. Customer loyalty to the company is intense– and forgive me… sometimes that loyalty transcends common sense. There were people ready to shove out $500 to $700 for iPads… before they even tested them and knew what they do.

    Maybe the iPad is a great instrument… and maybe people are buying them. That has nothing to do with Apple's decision on Flash. Here is the main question: ask your customers if they want Flash on iPad. I bet Apple will get somewhere in the vicinity of 95% YES WE WANT FLASH.

    If that is the case… then a company that goes forward with its decision is being arrogant– which imo is one of Apple's core problems. I have to say, iTunes is one of the worst programs I have ever seen, hands down. It doesn't do file transfer– it requires syncing of entire folders– which is not how customers work. iTunes tries to override customer intelligence and desires– and forces Apple's way of thinking upon the populace. It is cumbersome and user unfriendly and even other Apple owners I've spoken to hate the program– yet Apple continues to foist it on the public.

    I own a Mac. I hate iTunes. I bought an iPod Touch. I returned it because the entire device rotated around iTunes and was just a royal pain to use.

    Perhaps Adobe didn't object to the iPhone issue… because it was a phone. Maybe they didn't see at the time the significance and influence the device would have on the industry. The iPad is totally different– it is a direct web interface device and the failure to support Flash is, regardless of what Jobs says, a perceived attack on Adobe and a definite slight to Mac customers.

    So despite Job's charismatic, enthusiastic and probably earnest representation here… I think in this case he has this one wrong. Apple may feel Flash is outdated… and it may be. The industry doesn't seem to echo Job's opinion.

  • http://benatkin.com/ Ben Atkin

    I especially like the phrase, “We choose the technical vectors that have a future.”

  • http://tradehardlinks.com trade hard links

    wow really cool article even though its a bit out of date I really found this interesting. I totally agree with the author!

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