John Paczkowski

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D8 Video: Steve Jobs on Why Apple TV Is a Hobby

June 1, 2010 at 11:49 pm PT

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Three years ago at D5, Apple CEO Steve Jobs described Apple TV as a hobby. And since then, the company has continued to describe the digital media receiver that way. Indeed, COO Tim Cook referred to it that way at a Goldman Sachs (GS) conference in February.

Today Jobs told us why: Apple (AAPL) has no interest in a market that precludes it from rolling out a viable go-to-market strategy.

Below, a video of the anecdote.

More Coverage on the Steve Jobs D8 Speaker Page »

Tagged with: Apple, Apple TV, digital, Goldman Sachs, Google, hardware, interview, John Paczkowski, Roku, Steve Jobs, Steve Jobs D8, Tim Cook, TiVo, video

comments so far. Add yours.

  • osXmacs

    My wife and I are waiting for the arrival of a Vizio 42″ Internet Ready 240Hz HDTV. This TV has Internet widgets. Hoping either Apple or Google comes out with something where we can actually access the whole Internet. At the moment Google TV seems to be the vision we're looking for. Perhaps a new Apple TV will also make it possible to access the whole Internet on TV.

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