D8 Video: Richard Rosenblatt Reveals (Some Of) Demand Media’s Mysterious Business Plan

Is Demand Media really a content farm? Or just a domain harvester? Both, of course. But CEO Richard Rosenblatt walked through some of the details onstage at D8. Presumably, we’ll be able to verify all of this for ourselves later this year, if Demand follows through with its expected IPO.

Or will we? Note how the voluble Rosenblatt clams up when Kara Swisher asked him about the reported offering. Does that mean it’s off? Or have his SEC compliance guys told him he needs to button his lips until the filings come out?