Appetite for IPhone Continues Undiminished

As Apple Inc. (AAPL) gets set to likely unveil a new iPhone on Monday at its Worldwide Developers Conference, new survey results show that demand for the device is stronger than ever.

Data tracking firm Nielsen Co.’s quarterly survey found that Apple’s iPhone is gaining on No. 1 device by ownership, Research in Motion Ltd.’s (RIMM) BlackBerry, in the U.S. The iPhone added two percentage points for a 28 percent market share in the three months ended in late March compared to the previous quarter. RIM still had the biggest market share at 35 percent but it lost two percentage points in that period.

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