Peter Kafka

Recent Posts by Peter Kafka

Yep, Everyone on Twitter Really Is Talking About the New iPhone

It’s not just your imagination: Everyone you know has spent the past few hours on Twitter talking about the new iPhone. Or, more accurately: Many more people spent the past few hours talking about the iPhone on Twitter than they normally do.

Here’s statistical proof, via the social media stat guys at Trendrr. These data come directly from Twitter’s API and show the number of matches for the following keywords, by hour: “Steve Jobs,” “Apple” and “iPhone.”

The latter is the black line with the giant peak in the chart below (click to enlarge), which coincides with Apple’s developer event today.

The breakdown: The word, “iPhone,” which normally generates something like 10,000 matches an hour, peaked at 126,000 matches during the final hour of Jobs’s presentation, when he unveiled the device. Over the past four hours, it generated 264,000 matches. In the same time frame, “Apple” (AAPL) generated 77,000 matches, and “Steve Jobs” generated 18,000.

Okay. Back to your tweets!


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