Google TV Matters More Than You Think, Forrester Contends
Google TV could change the way people watch television. Really.
Forrester (FORR) analyst James McQuivey asserts in a blog post today that Google TV has a chance to succeed at redefining the consumer television experience in a way in which Apple (AAPL) TV, Roku, Vudu, Boxee and various other combatants have not been able to do.
“I have been amazed at how little people understand what’s really going on here,” he writes. “Google TV is a bigger deal than you think.” McQuivey asserts that TV matters “in a way that nothing else does,” driving $70 billion a year in advertising and a comparable amount in cable and satellite TV fees, plus another $25 billion in consumer electronics sales. He also points out that viewers watch TV on average 4.5 hours a day.
Google’s (GOOG) goal: to get a chunk of the giant pot of TV ad money.