Peter Kafka

Recent Posts by Peter Kafka

On Twitter, Even a New iPhone Can’t Keep Up With the World Cup

If you’re one of those weird people who delights in not following the World Cup, you’re going to want to stay off Twitter for the next month.

The World Cup is the biggest sporting event in the… uh… world. And Twitter has worldwide reach. So you can figure out where this is going, right?

Here’s the story in numbers, via Trendrr, which pulls data from Twitter’s API: Matches for 48 different World Cup-related terms are showing up about 150,000 times an hour.

That’s the same kind of intensity we saw Monday at Apple’s (AAPL) iPhone 4 unveiling. But that traffic crested only in the last hour of Steve Jobs’s presentation. And this has been pretty steady all morning, since the South Africa-Mexico game kicked off the tournament, Trendrr says.

Here’s the traffic by minute. That first crazy spike, of more than 8,000 per minute (that’s a rate of 480,000 hourly), was prompted by the tournament’s first goal. (Click chart to enlarge.)


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus