Apple: Sorry We Sold So Many iPhone 4s Yesterday
Apple finally commented on Tuesday’s iPhone 4 pre-order fiasco, issuing a statement moments ago acknowledging it had underestimated demand and apologizing for system malfunctions that frustrated many eager buyers. And overwhelming demand it was–Apple said it took pre-orders for more than 600,000 iPhone 4s, a single-day record.
Apple’s (AAPL) remarks coincided with a statement from AT&T (T) claiming first-day iPhone 4 pre-orders were 10 times greater than those of the iPhone 3G S last year and explaining the company’s decision to suspend further pre-orders.
Below, the two companies’ statements in full.
Statement by Apple on iPhone 4 Pre-Orders
CUPERTINO, Calif., June 16 — Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
AT&T Statement on Pre-Order iPhone 4 Sales
DALLAS, June 16 — AT&T issued the following statement today:
IPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.
Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received.
The availability of additional inventory will determine if we can resume taking pre-orders.
In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T’s website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.
We are working hard to bring iPhone 4 to as many of our customers as soon as possible.