iPhone 4 Pre-Orders Sold Out at Apple, Suspended at AT&T
Despite Tuesday’s pre-order fiasco, Apple (AAPL) and AT&T (T) still exhausted the supply of iPhone 4s set aside for delivery on June 24.
“Because of the incredible interest in iPhone 4, today was the busiest online sales day in AT&T history,” the carrier said in a statement issued Tuesday evening. “As of Tuesday afternoon, customers who pre-order iPhone 4 moving forward will receive their device on June 25 or later, depending on when the order is placed. We’ll email customers with confirmation once their order is placed, and again when it ships. In addition, we will have devices available on a first-come, first-serve basis in our stores beginning on June 24.”
As of early Wednesday morning, a notice on the AT&T Web site says, “Pre-orders for iPhone temporarily suspended” (click on image above to enlarge). And internally, the company has reportedly issued the following communication to the sales staff:
Pre-orders for iPhone 4 and iPhone 3GS 8GB are Temporarily Suspended
Effective close of business on June 15, 2010, the ability to place pre-orders (new activations, upgrades and exchanges) has been temporarily suspended. There is a special team that will be manually working all pre-orders from June 15th that were held in a pending status. Under no circumstances should new pre-orders be attempted in the system.
Over at Apple.com, the iPhone 4 page now shows a shipping date of July 2 for new pre-orders. So if you still want an iPhone 4 on June 24, you’ll need to head down to an Apple or AT&T store, or a Best Buy (BBY), Radio Shack (RSH) or Wal-Mart (WMT), where the device will be sold to walk-ins on a first-come, first-served basis.
Interesting that Apple ran through its iPhone 4 pre-order supply so quickly, given the glitches that hampered sales yesterday. Makes you wonder how long that supply would have lasted if the ordering process had been trouble-free–and if Apple underestimated initial demand.