Peter Kafka

Recent Posts by Peter Kafka

FML! New York City Subway Managers Show Remarkable Web Savvy.

If you’re the kind of person who uses “FML” in texts, IMs or tweets, then you may be the kind of person who is aware of a recent change to the New York City subway system, which resulted in this sorta-funny signage:


(Image credit: 2nd Ave Sagas)

In the old days, this is the kind of thing that would have remained a semiobscure Internet meme/in-joke for quite some time.

But maybe there are no semiobscure Internet memes anymore–everything gets widely distributed, really fast. Wide enough and fast enough, in this case, for New York City Transit to change the signs within days. New version:


(Image credit: 2nd Ave Sagas)

So that’s that! But, as I noted back in October when the Wisconsin Tourism Federation grappled with its own meme, Finite Matters Ltd. might still want to think about a new URL.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle