Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Harry Potter Takes a High-Tech Leap Into Reality

Apparently, it’s lumos time.

Universal Orlando’s “Wizarding World Of Harry Potter” theme park opened this weekend to record crowds, all eager to experience the real-life and decidedly high-tech version of the popular book and movie series.

Along with reproductions of the Hogwarts School of Witchcraft and Wizardry, there is a Hogwarts Express train, rides and more in the 20-acre park in central Florida.

Also ladled generously over all the innovation: A whole lot of commercial overkill.

Here’s a video of the proceedings making the rounds online, including stars of the film and author J.K. Rowling:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus