Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Harry Potter Takes a High-Tech Leap Into Reality

Apparently, it’s lumos time.

Universal Orlando’s “Wizarding World Of Harry Potter” theme park opened this weekend to record crowds, all eager to experience the real-life and decidedly high-tech version of the popular book and movie series.

Along with reproductions of the Hogwarts School of Witchcraft and Wizardry, there is a Hogwarts Express train, rides and more in the 20-acre park in central Florida.

Also ladled generously over all the innovation: A whole lot of commercial overkill.

Here’s a video of the proceedings making the rounds online, including stars of the film and author J.K. Rowling:


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google