Fans Head to TV Store to Watch World Cup in 3-D
At some unusual World Cup viewing spots in New York City, revelers may not be able to get a beer, but they can see games in 3-D.
The Samsung Experience showcase in Manhattan is showing the one game that is broadcast live in 3-D each day via ESPN on five LED televisions throughout the store, with 3-D glasses on hand. The store also shows World Cup games in 2-D on a 184-inch “video wall” composed of sixteen 46-inch video displays. And at the Sony (SNE) Style store, customers can watch the live 3-D game on two 55-inch 3-D televisions that Sony introduced earlier this year.
The screenings are a small part of the companies’ overall push in the 3-D TV market–the newest trend in televisions. Earlier this year at the Consumer Electronics Show in Las Vegas, Samsung introduced a new line of ultra-thin 3-D LED TVs. Sony’s 3-D TVs went on sale June 10th in Japan. Panasonic’s (PC) 3-D TVs hit the market in March, and the company has said it aims to sell 1 million 3-D televisions in the fiscal year ending March 31, 2011, with half of the sales being targeted for the U.S. market. LG plans to launch its 3-D product package next month.