Lauren Goode, Reporter, The Wall Street Journal

Recent Posts by Voices

Fans Head to TV Store to Watch World Cup in 3-D

At some unusual World Cup viewing spots in New York City, revelers may not be able to get a beer, but they can see games in 3-D.

The Samsung Experience showcase in Manhattan is showing the one game that is broadcast live in 3-D each day via ESPN on five LED televisions throughout the store, with 3-D glasses on hand. The store also shows World Cup games in 2-D on a 184-inch “video wall” composed of sixteen 46-inch video displays. And at the Sony (SNE) Style store, customers can watch the live 3-D game on two 55-inch 3-D televisions that Sony introduced earlier this year.

The screenings are a small part of the companies’ overall push in the 3-D TV market–the newest trend in televisions. Earlier this year at the Consumer Electronics Show in Las Vegas, Samsung introduced a new line of ultra-thin 3-D LED TVs. Sony’s 3-D TVs went on sale June 10th in Japan. Panasonic’s (PC) 3-D TVs hit the market in March, and the company has said it aims to sell 1 million 3-D televisions in the fiscal year ending March 31, 2011, with half of the sales being targeted for the U.S. market. LG plans to launch its 3-D product package next month.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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