Monster Goes Headhunting in India

Big business is scouring rural India for local recruits to help with their expansion plans. That headhunt is now being staged on a surprising platform–the Internet.

Monster.com, the online job search hub, has partnered with Indian conglomerate ITC’s e-Choupal initiative, which links farmers to ITC’s agricultural suppliers via Internet kiosks, to launch Rozgarduniya.com (World of Employment), an online recruitment tool for rural Indian jobseekers.

“The aim is to fill a gap in the market,” said Sanjay Modi, managing director of Monster.com India. We do so by providing “a credible rural recruitment method for employers,” he said.

Starting last summer, Indians in villages in four states have been able to access the site through 1,817 e-Choupal internet kiosks where Rozgarduniya is currently operational. Only a small percentage of Indians, either rural or urban, have home Internet connections.

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